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The records of pioneering advertising agency J. Walter Thompson document the research and creative processes behind the creation of advertisements, including many of the world’s biggest and best-known brands. The records also offer an evolving insider account of life within an advertising agency throughout the twentieth century, documenting changes such as the growing role of women in the industry.  The material included in the collection reflect the society with which advertisements interact and reveal the influence that advertising has over culture.

The collection is global in its scope. Advertising in the United States is a major focus, but the archives also cover J. Walter Thompson offices across the world including the United Kingdom, Italy, the Philippines, Spain and more.

Brand Case Studies

The collection features nine full account files of major J. Walter Thompson clients, giving insight into the research, creative and decision-making process:

  • Kellogg
  • Kodak
  • Kraft
  • Oscar Mayer
  • Pan American World Airways
  • R.T. French
  • Scott Paper Company
  • United States Marine Corps
  • White Castle Restaurants

Coverage: 1900-2000