Basic Guide to Typography
Here is a short guide to typography for amateurs. There are some basic do’s and don’ts for typography that can make or break a resume, design.. etc. Following these rules can really show that you are attentive to details!
- Do pay attention to kerning, leading and tracking! Leading is how much space is in between lines. Kerning is how much space is between the letters and tracking involves the space between letters throughout an entire word. Under character in Photoshop look for these three symbols to adjust them.
- Do use Helvetica! When in doubt, this is arguably the best font to use mainly because it is easily read and simple
- Do pay attention to the typeface you choose. Most typefaces have baggage and convey certain feelings. For example if you want something clean and simple use a san serif. If you want something classic and fancy try a serif font. Heavier weighted fonts are usually loud, while thin stroked fonts are often softer.
- don’t make the text too small- I wouldn’t recommend going any smaller than 12pts. It is also really important to have a hierarchy, so if something needs to be emphasized make sure it holds more value than body copy.
- DON’T USE ALL CAPS. Lowercase was created for a reason so use it! Uppercase is also more difficult for people to read so it is wise to stay away. (it also just seems like you’re yelling at the reader)
- don’t use more than two different fonts on a page. It starts to get confusing and really distracting. Remember, you want to keep a hierarchy so too many fonts can take that away