The subject matter of the course spans the discipline of marketing (including sales force management, competitive analysis, and promotional design) as well as the disciplines that interface with marketing within business organizations such as accounting, MIS, and management.
Students in the course can apply what they have learned at the university, from internships they have taken to any jobs they have had. One of the students’ responsibilities is to satisfy the business needs of a real client by applying their knowledge of marketing and business in a “real world” setting with local, regional, and national profit and nonprofit businesses on marketing projects funded by the companies. Projects involve defining objectives, collecting relevant data, analyzing, interpreting, and reporting results/recommendations to management.
To advise their clients, the students learned how to use library resources to conduct corporate intelligence, perform industry research, literature review, analyze annual reports, and other corporate fillings. The class met with the business librarian early in the semester, and project teams consulted with the librarian throughout the semester at all stages of their projects.
Of the collaboration, Dr. Gardner noted, “Pauly was instrumental in assisting these students to succeed this year, working both with the class and with individual project teams to ensure they had an understanding of the information resources they needed to complete their projects”. On how important the library collaboration was to her students, she added “some students told me that they wished they had had the opportunity to learn from Pauly Iheanacho earlier in their careers at the University”.
In consultation with Special Collections librarians, Kristen Poole, Professor in the department of English designed a semester-long project for her ENGL468 class that allowed students to acquire a new understanding of historical inquiry.
Students used Special Collections materials to analyze early printed editions of the histories that Shakespeare used as source texts for his own plays. Special Collections librarians provided class sessions in which students analyzed rare books as a group. Each student conducted individual research using early-printed books from Special Collections. See the product of the students’ research in the class website!
Of the collaboration, Dr. Poole noted, “My students came into Special collections with one relationship to history and left with a different understanding. The experience of working with sixteenth-century texts gave them a new appreciation not just of that particular time period, but of the vagaries of constructing history in the first place.”