Research Basics

We need information all day, every day. Maybe you’ve wanted to go to a restaurant with friends. First, you ask the question, “Where is a good restaurant around here?” You may have turned to Siri or Yelp or Google to discover places with good rankings. Once you’d done a few searches, you evaluated your results. Maybe you also refined your question, “Where’s a good Thai restaurant within walking distance?”

Research is a process, not a product.

As in the scenario above, good research involves several steps. You may go back and forth between these steps several times, refining as you go.